SOCIAL MEDIA MARKETING AS A TECHNOLOGY OF POLITICAL BRANDING
نویسندگان
چکیده
منابع مشابه
Interactivity and Branding, public political communication as a marketing tool
Effective communication is essential for brands to gain awareness, interest and loyalty from their consumers; the same is as true for politics as for any manufacturer or service provider. The challenge for political parties and candidates seeking support or election is finding the means to transmit their messages to an increasingly hard to reach audience. The consumer within a political context...
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While the tools of social media are ubiquitous in contemporary consumer marketing, there is little evidence about the extent to which they have been adopted by business-to-business marketers. Although experts argue that B2B firms can and should use platforms such as FaceBook and YouTube, almost all of the popular examples used in mainstream seminars, conferences and the practitioner press are o...
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ژورنال
عنوان ژورنال: Efektyvna ekonomika
سال: 2021
ISSN: 2307-2105
DOI: 10.32702/2307-2105-2021.2.89